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How to Make Money Marketing Your Business with Tumblr (FT Press Delivers Marketing Shorts), by Scott Bishop
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Tumblr: what it is, how it can extend your reach and deepen customer trust, and how to establish an effective Tumblr strategy for your company.
Tumblr can be a great way to jump into social media marketing. If you’re already neck deep, it’s a great way to reach an active new audience. The best part: you can feel your way around and measure results without allocating excessive time, money, and resources. Why Tumblr? Because it works.
- Sales Rank: #2018564 in eBooks
- Published on: 2011-02-17
- Released on: 2011-02-17
- Format: Kindle eBook
Most helpful customer reviews
3 of 3 people found the following review helpful.
An effective getting started guide
By DavidW
Scott has written a useful introduction for business people who are interested in using new media and blogging platforms to improve their online presence. This is a short read, and doesn't dive into the technical details, but is more of a guide to develop your marketing strategy through Tumblr. Recommended as a concise and effective introduction to the platform.
1 of 1 people found the following review helpful.
Has some merit and needs lots of help
By Carolina Joy
I just finished this little guide. It has a LOT of potential to be helpful to the Tumblr novice. My personal experience with Tumblr is limited to having actually visited the site prior to reading the guide and knowing it is a "blog" site. Other than that, I really knew nothing.
The Good:
The guide gives a few specific tips on making a Tumblr account work for anyone (stats, tools etc). It also makes a decent case as to why a business owner would WANT a Tumblr account. However, if you're reading the guide, you're not likely needing to be convinced of the "need" since you're already interested in digital marketing and social network marketing.
The Bad:
Scott needs a serious editor. I found the guide to be on the level of a high school essay. I am a former English teacher and feel well qualified to make that statement. I am sure that it might be Freshman in college level for some folks too. It is NOT a professional level publication by any stretch. Lots of grammar issues cluttered the prose and got in the way of the ideas. Additionally, it is clear that sometimes Scott didn't know HOW to say what he meant and used incorrect words or phrases.
I've read some other books published by Pearson Education and this one, so far, is the worst one for editing and content. There really isn't much content here. Scott could have and should have provided a LOT more technical help and ideas. I know I could not give this guide to my husband (who is a marine business owner) and expect him to come away with any reasonable help for using Tumblr. It is NOT for the person who truly doesn't know what Tumblr is. It is incredibly incomplete. And at $3.99, overpriced. It took me less than 1 hour to read and I'm quite sure that in that time I could've gotten free info online with better, specific help.
Scott, if you'd like a good editor, contact me. This little guide has serious potential, but honestly, it is lame as is. It needs editing and development. I can't see that if you don't take the time to format your work that your marketing advice is all that trustworthy. But your personality comes through enough that you don't SEEM like an utter slacker. Pearson did you a disservice by not having this guide fine tuned significantly and you did yourself a disservice by not asking for better help.
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